数据库商函是指利用名址信息,有选择性地向特定主体发送商业函件进行广告营销的业务。名址信息是数据库商函业务的基础资源,但法律对其中个人信息收集、使用有着较为严格的规制。新修改的《中华人民共和国消费者权益保护法》(以下简称新《消法》)对消费者个人信息的收集、使用和安全保护作出了规定,当然也适用于个人名址信息。同时,新《消法》还对发送商业性信息进行了规范,同样也适用于数据库商函业务。由此,新《消法》也成为数据库商函业务发展必须遵循的重要法律之一。 Database business letter refers to the use of address information, selectively send a business letter to a specific subject for advertising business. Address information is the database database business basic resources, but the law of which the personal information collection, use has a more stringent regulation. The newly revised “Law of the People’s Republic of China on the Protection of the Rights and Interests of Consumers” (hereinafter referred to as the new “Consumer Law”) provides for the collection, use and security of consumer personal information, and of course also applies to personal address information. At the same time, the new “Consumer Law” also regulate the sending of commercial information, the same also applies to the database business letter. As a result, the new “Consumer Law” has also become one of the important laws that must be followed in the development of database business.