新媒体的出现,打破了传统格局,正日益深刻地影响着社会发展,其“双刃剑”效应进一步凸显。快速、开放发展的新媒体极大拓展了人类空间,各国在大力发展新媒体的同时,也在不断加强新媒体治理。对于我国而言,如何在新媒体环境下做好人大新闻宣传工作成为当前十分重要的社会性问题。人大新闻宣传工作的重要性不言而喻,对于加强和改进人大新闻宣传工作,我国各级党政机关均已达成共识。对于如何加强和改进人大新闻宣传工作,也做了不少探索,获得了不少经验,取得了一些成绩。当前新媒体发展态势强劲,互联网和手机用户数量持续增长,新的应用和传播形态不断涌现。新媒体不仅进一步变革着大众传播格局,而且快速向政治、经济、文化等诸多领域渗透,成为一种 The emergence of new media has broken the traditional pattern and is increasingly affecting social development with its “double-edged sword” effect further highlighted. The rapid and open development of new media has greatly expanded the human space. While various countries are vigorously developing new media, they are also constantly strengthening new media management. For our country, how to do well the public information work of the NPC under the new media environment has become a very important social issue at present. The importance of public information work of the National People’s Congress is self-evident. To strengthen and improve the public information work of the NPC, all levels of party and government organs in our country have reached a consensus. There have also been many explorations on how to strengthen and improve people’s congress publicity and propaganda work, gained a lot of experience and achieved some successes. With the current strong momentum of new media development, the number of Internet users and mobile phone users continues to grow, new forms of application and communications emerge. The new media has not only further transformed the pattern of mass media, but also rapidly penetrated into political, economic and cultural fields and become a