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国有企业长期处于垄断地位,较其它类型企业具有实力强,信誉高,渠道广等明显优势,进入市场经济后,出现喜忧并存以至忧多喜少的局面,成为举国上下关心的焦点。造成这种状况的原因是多方面的,其中最主要的原因之一,是缺乏对市场和市场竞争的深刻认识,在于忽视对市场营销理论的掌握和应用。随着国内市场的开放,外商纷纷进入,他们高超的营销策略和手段,使中国企业界强烈地感受到其咄咄逼人的攻势,深感强化市场营销的重要性和紧迫性。国有企业必须强化营销机制。
State-owned enterprises have long been in a monopoly position. Compared with other types of enterprises, the state-owned enterprises have strong advantages such as strong strength, high reputation, and wide channels. After entering the market economy, the situation of fears and anxieties and even more worry and less interest has become a focus of attention of the whole nation. There are many reasons for this situation. One of the most important reasons is the lack of a deep understanding of the market and market competition, and the neglect of the mastery and application of marketing theories. With the opening up of the domestic market, foreign companies have entered. Their superb marketing strategies and means have made the Chinese business community feel strongly about their aggressive offensive and deeply felt the importance and urgency of strengthening marketing. State-owned enterprises must strengthen their marketing mechanisms.