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广告摄影是以商品为主要拍摄对象的一种摄影,运用摄影技术、摄影光线等手段通过摄影作品表达摄影师审美思想的方式。通过反映商品的形状、结构、性能、色彩和用途等特点,从而引起顾客的购买欲望。广告摄影已贯穿于整个媒体,广告摄影是传播商品信息、促进商品流通的重要手段。随着商品经济的不断发展,广告已经不是单纯的商业行为,它已经成为现实生活的一面镜子,成为广告传播的一种重要手段和媒介。
Advertising photography is a kind of photography taking goods as the main subject, and using photographic techniques and photography light to express photographer’s aesthetic thoughts through photography works. By reflecting the shape of the product, structure, performance, color and purpose and so on, so as to cause customers desire to buy. Advertising photography has been run through the media, advertising photography is the dissemination of product information, an important means of promoting the circulation of goods. With the constant development of commodity economy, advertising is no longer a mere commercial practice. It has become a mirror of real life and has become an important means and medium for advertising.