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大众传媒迅速的发展,一方面,满足了人们的精神文化需求;另一方面,信息的导向受到一些主观因素的影响,导致传媒过程中的隐患。在社会经济建设中来说,大众传媒的发展带来一些客观的积极作用,但也有消极作用。对此,本文从大众传媒的经济社会功能:收集和发布经济信息,引导生产消费;监督市场秩序,反映社会舆论,纠正生活中的不公正现象和偏差;刊登商业广告,激活或满足消费需求;为本国创造大量利税,提供大批就业机会等四个方面分析了大众传媒在社会经济建设中的重要作用[1],和对人们经济生活影响有积极与消极作用,提出要理性的看待它的好与坏,以发挥大众传媒在社会经济建设中的作用。
The rapid development of the mass media, on the one hand, meets people’s spiritual and cultural needs. On the other hand, the orientation of information is influenced by some subjective factors, leading to hidden dangers in the media process. In the social and economic construction, the development of mass media has brought some objective and positive effects, but it also has a negative effect. In this regard, this article from the economic and social functions of the mass media: collect and publish economic information, guide the production and consumption; supervision of the market order, reflecting the public opinion, to correct the unfairness of life and bias; published commercial advertising, activation or to meet consumer demand; Analyzing the important role of the mass media in the social and economic construction from four aspects of creating a large amount of profits and taxes for the country and providing a large number of employment opportunities, and having a positive and negative effect on people’s economic life, putting forward that it is rational to take a good view of it And the bad to play the role of mass media in social and economic construction.