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集中于数码广场的岛式数码产品专卖店已经成为当下电子品牌企业营销的主要手段,研究其视觉效应具有极为深远的理论价值和实践意义。本文在当前视觉传达和展示学科研究的基础上,探讨了岛式数码产品专卖店展示的视觉信息元素构成;进一步对视觉信息传达系统进行较为详细的论述,并从视觉信息传达理论入手以视觉心理学的研究成果作为理论支点结合数码产品专卖店的特点,探讨在数码产品专卖店中如何利用视觉信息传达原理创造出促进商品销售和树立销售形象的视觉效应。
Digital products focused on the island’s digital store has become the current e-brand marketing, the main means of marketing its visual effects has far-reaching theoretical and practical significance. Based on the current research on visual communication and display, this paper explores the visual information elements displayed in the island digital product specialty stores. It further elaborates on the visual information transmission system and starts from the visual information transmission theory to visual psychology The results of the study as a theoretical fulcrum combined with the characteristics of digital products store to explore how to use visual information to convey the principle in the digital products store to create the visual effect of promoting the sales of goods and establishing the sales image.