安利,作为多层次直销的龙头企业,进入内地市场的十余年,一直稳扎稳打。无论是战略部署和投资力度,安利都有着过人之处,对于店铺的建设,安利也有着其独特之处。专卖店策略安利(中国)对外事务高级经理姜京源告诉本刊记者:“安利开设专卖店,主要是根据各地的业绩和消费者需求,以市场需要来建店。这就导致了虽然安利专卖店已经遍布全国各地,但是在店铺的地域分布上,东南沿海一带的数量多于中西部地区。”正是因为这样的原因,安利第一批建立起来的店铺都是经济比较发达的沿海一带,如,1995年3月,安利全球第 Amway, as a multi-level direct marketing leading enterprises to enter the mainland market more than ten years, has been steady and steady. Amway has its own advantages both in strategic deployment and investment, and Amway also has its unique features in building its stores. Store strategy Amway (China) Jiang Jingyuan, senior manager of foreign affairs told reporters: “Amway opened stores, mainly based on performance and consumer needs around the market needs to build stores.This led to Although the Amway stores have been All over the country, but in the geographical distribution of shops, the southeast coastal areas more than the number of central and western regions. ”It is precisely because of this reason, Amway first set up shop are more economically developed coastal areas, such as, 1995 March, Amway world first