面对网络竞争,有论者提出报纸要走数字内容产业的发展方向。然而,以目前报纸尤其是作为主流报纸的党报的内容看,其价值并不足以让读者花钱在网络上购买。正是由于这一主要原因,国内党报电子版或多媒体数字报基本上未能采取网上有偿订阅的方法,即使是纸质报纸的市场份额也在相对萎缩。因此,如何提升主流报纸的内容价值,是当前主流报纸面临的关系其发展前景的重要问题。笔者认为,树立与增强主流报纸的专业精神,是提升其内容价值与竞争力的必由之路。 In the face of competition in the Internet, some of them proposed that newspapers should take the direction of the digital content industry. However, according to the contents of the current newspaper, especially the party newspaper that serves as a mainstream newspaper, the value is not enough for readers to spend money on the Internet. It is precisely for this main reason that the electronic version of the domestic party newspaper or multimedia digital newspaper has basically failed to take the method of paid online subscription, even the market share of paper newspapers is also relatively shrinking. Therefore, how to enhance the content value of the mainstream newspapers is an important issue facing the current mainstream newspapers in relation to their development prospects. The author believes that to establish and enhance the professionalism of the mainstream newspaper is the only way to enhance its content value and competitiveness.