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新旧营销理论的完美体现。我们认为无论4P,4C还是4R理论谁也没有过时,谁也替代不了谁,三个经典理论是相互的继承、发展和补充,这在深度营销模式中得到完美体现。它既体现了4P理论中高效运用产品、价格、促销尤其是渠道策略的重要性,也体现了4C理论中重视需求研究(顾客)、为顾客创新更加让渡价值(成本)、为顾客提供购买方便(便利)、重视品牌信息传播(沟通)以顾客为中心的营销理念,更体现了4R理论中通过品牌与顾客
The perfect embodiment of old and new marketing theory. We think no matter who 4P, 4C or 4R theory is not obsolete, who can not replace anyone, the three classical theories are mutual inheritance, development and supplement, which is the perfect embodiment of the deep marketing model. It reflects the importance of efficient use of products, price, promotion and especially channel strategy in 4P theory. It embodies the importance of 4C research in customer needs research, customer value creation (cost), customer purchase Convenience (convenience), emphasis on brand information dissemination (communication) Customer-centric marketing concept, but also reflects the 4R theory through the brand and customer