国产战争题材大片《集结号》自去年底公映以来,短短时间内票房突破两亿,效果不俗。在整个影片宣传过程中,除了一些传统的造势做派外,最值得称道的就是《集结号》登上中央电视台一些重点新闻栏目,及时配合了影片的宣传,扩大了影片的影响,为影片赢得了更多的观众和票房。和其它一些商 Domestic war theme blockbuster “assembly number” since the end of last year has been released, within a short period of time box office exceeded 200 million, the effect is impressive. Throughout the process of film promotion, except for some traditional campaigns, the most commendable thing is that “Assembly” boarded some of CCTV’s key news sections, cooperated with the film’s propaganda in time, expanded the influence of the film and won the film More viewers and box office. And some other business