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在广电系统三十余年,经历的大大小小改革、变革不算少了,但近三年内,却如坐过山车般的跌宕。大约从五年前,关于传统媒体寒冬将至的论调便甚嚣尘上,随着媒体科学技术的发展快速的迭代演化,媒介的生存形态就以意料不到的速度发生了巨大改变。传统媒体从报纸到广播、电视的兴盛,再到互联网及移动终端的普及,媒体的发展演变过程也是新技术与新内容结合的过程。以互联网和移动终端为代表的新媒体更是迅速崛起,对传统媒体的
In the more than 30 years of broadcasting and television system, we have experienced great and small reforms and not too few changes. However, in the past three years, it has been like a roller coaster. About five years ago, the argument about the impending winter of traditional media was rampant. With the rapid iterative evolution of media science and technology, the media’s survival pattern has undergone tremendous changes at an unexpected speed. From traditional newspapers to radio and television, to the popularization of the Internet and mobile terminals, the development and evolution of the media are also the process of combining new technologies with new contents. The new media represented by the Internet and mobile terminals is the rapid rise of the traditional media