活跃在出版舞台上的小而美机构往往因为对读者人性化的关注而在读者眼中具有了人格化的魅力,以其独特的气息聚拢了忠实的消费群体。“凡有的,还要加倍给他叫他多余;没有的,连他所有的也要夺过来”。《马太福音》的这段话延伸出了所谓的“马太效应”:强者愈强、弱者愈弱。但是被社会学家和经济学家们广泛引用的术语,却无法解释一个蓬勃发展的细分业态——随着人们对大机器工业负面影响的反思,小而美的企业正成为各行业版图上独特而美好的存在。纵观国内国外出版界,都曾经经历了对规模无限追求的时代,全渠道、多 The small and beautiful organizations that are active in the publishing arena tend to have a personal charisma in the eyes of their readers due to the humanistic concerns of the readers and gather their loyal consumers with their unique atmosphere. “And whatever is there, he shall be doubled to give him extra; and not even all that he has shall be taken away.” The phrase Matthew extends the so-called Matthew Effect: The stronger are the stronger, and the weaker are weaker. But terms widely cited by sociologists and economists can not explain a thriving segment - small but beautiful businesses are becoming unique in every industry’s territory as people reflect on the negative effects of large machine industries The beautiful existence. Throughout the domestic and foreign publishing industry, have experienced an unlimited pursuit of the times, all channels, and more