论文部分内容阅读
卡通形象包装能展示生动具体的产品和服务对象,并在突出商品形象的同时,以实现对产品信息的直接传输,让人们正确了解商品的各种功能、特征,是一种通俗易懂的视觉语言表达形式。新时期卡通形象与饮料包装设计结合的背景、卡通形象在饮料包装设计中运用的特点和现状,并就卡通文化的特点在包装设计中作策略性应用探讨。
Cartoon image packaging can display vivid concrete products and service objects, and highlight the image of goods at the same time, in order to achieve the direct transmission of product information, so that people have a correct understanding of the various functions of goods, features, is a kind of easy-to-understand visual Language expression. The new era of cartoon image and the combination of beverage packaging design background, the cartoon image in the design of beverage packaging features and status quo, and on the characteristics of cartoon culture in packaging design for strategic application discussion.