市场经济中企业出于争取更大利润的内在动力和接受市场挑战的外部压力,存在着本能的扩张冲动。 一、企业扩张的实质 企业扩张的实质从微观层次看,市场经济运行中的企业扩张表现为通过扩能、技改、合资、合作、兼并,联合等手段实现企业规模的不断扩大,经营领域的不断拓宽及生产集约化社会化水平的不断提高。但就实质而言,是企业通过上述扩张行为扩大了对市场的占领。这种扩大占领包含两种情况,一是在现有容量的市场中增加了本企业占领的份额;二是在扩大容量的市场中占领了较大 There are instinctive expansionary impulses in the market economy for companies to drive for greater profit intrinsic motivation and external pressure to accept market challenges. I. The essence of business expansion The essence of business expansion From the micro level, the expansion of the market economy in the performance of the business performance through the expansion of energy, technological transformation, joint ventures, cooperation, mergers, mergers and other means to achieve the continuous expansion of the scale of the company, business areas Constantly broaden and continuously improve the level of intensive socialization of production. However, in essence, it is the enterprises that have expanded their occupation of the market through the aforementioned expansionary activities. This expansion of the occupation involves two situations. One is to increase the share occupied by the enterprise in the existing capacity of the market; the other is to occupy a larger market in the expansion of capacity.