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实行体制、机制改革后潜质得以迅速开掘,释放了新闻生产力。其中的关键点,是把报业经营“两分开”的原则,从报社一级下沉到日报下辖的部门一级,在采编与经营结合,充分发挥党报优势、实现社会效益和经济效益最大化方面,进行了有益的探索。从2011年到2013年,是新媒体对传统媒体经营模式冲击最大的三个年头几乎所有的传统媒体特别是平面媒体,经营效益都出现了不同程度的下滑,其中不在少数的纸媒甚至出现大幅度下滑。但与此同时,多年经营不景气,年度广告收入平均只有1500万元左右、发行量7万份上下,在全国15个副省级城市党报里长期排在倒数
The implementation of the system, the mechanism of potential to be quickly tapped after the reform, the release of the news productivity. The key point is that the newspaper business should be separated from the principle of “two separate” from the newspaper level to the subordinate departments under the jurisdiction of the daily newspaper, combining editing and management, giving full play to the superiority of the party newspaper to achieve social benefits and economy Benefit maximization, conducted a useful exploration. From 2011 to 2013, it is the three years that most of new media hit the traditional media business model most of the time. Almost all of the traditional media, especially the print media, experienced various degrees of decline in operating efficiency. Among them, not even the few paper media even experienced a sharp increase Falling. However, at the same time, the business downturn for many years, the annual advertising revenue average only about 15 million yuan, circulation of 70,000 up and down in the country’s 15 vice-provincial city party newspaper long-term ranked in the countdown