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鞋履品牌ECCO爱步近日任命上海奥美公关为其在中国的日常公关代理伙伴。自2013年1月开始,奥美公关将负责E C C O全球品牌平台,“Walk in Style行走风尚”项目,其中包括2013春夏时装秀,以及横跨中国10个城市的新品推广活动及各地路演。据了解,该品牌总部位于丹麦,1963年由Karl Toosbuy创立,至今已遍布全球90多个国家,拥有4000家品牌专卖店。去年,该品牌还请来董洁为其拍摄了首部微电影《爱步爱我》。
Shoes brand ECCO love step recently appointed Shanghai Ogilvy PR as its daily PR agency partner in China. Since January 2013, Ogilvy PR will be responsible for the ECCO global brand platform, “Walk in Style Walking Fashion” project, including the 2013 Spring and Summer fashion show, as well as new promotional activities across 10 cities in China and road shows across the country . It is understood that the brand is headquartered in Denmark, founded in 1963 by Karl Toosbuy, has been in more than 90 countries around the world, with 4,000 brand stores. Last year, the brand also invited Dong Jie to shoot the first micro-film “love love me.”