浅议道路运输管理与公共关系学甄国华公共关系学是研究组织与公众之间利益关系的一门管理学科。公共关系活动主要借助各种传播媒介使组织与公众形成双向沟通，为组织树立良好形象，并在满足公众利益的基础上，求得组织的发展。现代意义的公共关系活动本世纪初诞生于美国，... On Road Transportation Management and Public Relations Zhen Guohua Public relations is to study the relationship between the organization and the public interests of a management discipline. Public relations activities mainly use various media to make the organization and the public form a two-way communication, establish a good image for the organization and seek the development of the organization on the basis of satisfying the public interest. Public relations activities in the modern sense were born in the United States at the beginning of this century, ...