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企业形象是工业社会文明、进步的标志。本世纪70年代初,企业文化起源并兴盛于日、美等工业化国家,企业形象即随之成为全球企业界日趋关注并投入探索性实践的热点。历史行将进入一个新的纪元,置身于全面开创社会主义精神文明建设新局面现实之中的中国图书出版发行界,理应在塑造企业形象,建设具有中国特色的社会主义图书发行企业文化方面有所建树,有所作为。一、企业形象的文化内涵形象是动态和静态的有机统一。所谓企业形象,则是指企业以其产品、服务和效益及其经营行为与过程,给外部社会和企业内部员工所形成的整体印象。社会主义图书发行企业形象的文化内涵具有理论和实践要素两个深浅不同的层次。(一)社会主义图书发行企业形象的文化属性1、现代管理文化的借鉴。企业形象是企
Corporate image is a sign of progress and industrial civilization. The early 70s of this century, the origins of corporate culture and flourished in Japan, the United States and other industrialized countries, corporate image that followed by the global business community has become increasingly concerned about and put into exploratory practice of hot spots. History is about to enter a new era. It is expected that China’s book publishing and publishing industry, which is fully involved in creating a new situation in the building of a socialist spiritual civilization, should make its due contribution to building a corporate image and building a socialist corporate culture with Chinese characteristics. , Make a difference. First, the corporate image of the cultural connotation of the image is a dynamic and static organic unity. The so-called corporate image, refers to the enterprise with its products, services and benefits and its business practices and processes, to the external community and internal employees formed by the overall impression. The cultural connotation of the corporate image of socialist book distribution has two different levels of theory and practice. (A) the cultural attributes of the corporate image of socialist book distribution 1, the reference of modern management culture. Corporate image is business