《三国演义》中介绍过一个“欲擒故纵”的典型战例。说的是诸葛亮对少数民族首领孟获七擒七纵。终于使孟获口服心服,发誓“子子孙孙”永不再反。在企业营销中,“擒”是目的,“纵”是手段,是为扩大营销服务的。因此,香港的企业家总结出了一套迂直之计,比如与人分利,于己得利等。香港均恒发展有限公司是一家专卖计算机的企业,它的董事长谢毓明先生 The Romance of the Three Kingdoms introduces a typical example of “what you want to do”. It is said that Zhuge Liang’s briefing on ethnic minorities led to seven goals and seven draws. Finally, Meng was convinced with oral swearing that “children and grandchildren” would never rebel. In corporate marketing, “擒” is the purpose, and “纵” is a means to expand marketing services. Therefore, Hong Kong entrepreneurs have summed up a set of straightforward measures such as profit sharing and profit-taking. Hong Kong Uniheng Development Co., Ltd. is a company that specializes in computers. Its Chairman, Mr. Xie Xiaoming