现在网络技术的发展非常迅速催生了新媒体的产生,这样一来就对传统的广播电视新闻造成了极大的冲击,新媒体自身拥有的优势让其普及的速度非常快,同时其存在的时效性和交互性让信息的获取以及传播方式也有了很大的改变,在这样的环境下,传统广播电视新闻应该要怎样应对,就是本文所要探讨的课题。 Nowadays, the development of network technology has spawned the emergence of new media very rapidly. As a result, the impact on traditional radio and television news has been greatly impacted. The new media has its own advantages, which make it popularize very fast. At the same time, its existing limitation Sex and interactivity have greatly changed the way information is acquired and disseminated. Under such circumstances, what should be dealt with in traditional radio and television news is the topic to be explored in this article.