新闻传播事业的迅速发展与繁荣,派生出许多新的研究课题,新闻媒介的策划因之而成为一个热门话题。在传统的新闻业务研究中,人们习惯使用办报方针、报道汁划等术语,而“策划”一词,则是近几年从公关、广告、影视等活动逐渐引用到新闻传播活动中来的,它与新闻“嫁接”后,形成目前比较流行的“新闻策划”一词。由于 The rapid development and prosperity of the news and media business have led to many new research projects. The planning of the news media has thus become a hot topic. In the traditional news business research, people are accustomed to using the newspaper guidelines and reporting terms. The term “planning” refers to the gradual introduction of news and media activities in recent years from public relations, advertising, films and television programs , It “news” grafting “, the formation of the more popular” news planning ". due to