97年,福州东街口百货大楼化妆品销售的一个十分显著的特点就是本地消费者对化妆品档次的要求越来越高,进口品牌所表现出的巨大市场潜力令人瞩目。该商场96年洗化销达到3000万元,纯利润为400多万元,两个指标都较上年增长了25%,这其中,进口品牌的销售额就占到了总额的一半以上。而 In 1997, Fuzhou Dongjiekou Department Store Cosmetics sales is a very significant feature of local consumers on the higher the grade of cosmetics, imported brands show great market potential is striking. The mall in 1996 washing and sales reached 30 million yuan, net profit of more than 400 million, both indicators are up 25% over the previous year, of which imported brands accounted for more than half of the total sales. and