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中国企业联合会广告主工作委员会专家组于2002年1月17日在北京成立。专家组成员包括政府有关部门领导、高校广告专业教授、各大经济媒体及专业媒体负责人。参加本次成立大会的有中企联领导、国家工商管理局领导、广告主工作委员会负责人及专家组成员。专家们热烈地讨论了广告主在广告运作中的位置、广告主与广告业的关系、广告主与媒体的关系等问题,并就广工委专家组在咨询、活动及研究、媒体机制方面的工
China Enterprise Confederation Adviser Working Group of Experts was established in Beijing on January 17, 2002. The members of the expert group include the leaders of relevant government departments, professors of advertising in colleges and universities, and chief executives of major economic media and professional media. To participate in the inaugural meeting, there are leaders of China Enterprise Leagues, heads of the State Administration for Industry and Commerce, heads of advertisers’ working committees and members of the expert group. Experts discussed the advertisers’ position in the advertising operation, the relationship between advertisers and the advertising industry, the relationship between advertisers and the media, and also discussed the issues of consultation, activities, research and media mechanisms work