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房地产企业的核心竞争力在大多数人眼里是资金、规模,而很少有人会注意经营和管理问题。笔者认为,显示一家房地产企业水平的标准是它的盈利能力和投入产出比,而不是单纯的获利绝对值。如:一个楼盘预计可以获利1000万,但结果获利为800万,虽然也是获利,却是个失败的CASE;如果获利1200万,那么,所要表彰的不是200万的利润,而是增量的20%,这20%就是企业的水平和价值的体现。那么是什么原因导致出现房地产企业盈利减少?如何避免这种状况?
The core competitiveness of real estate companies in the eyes of most people is the capital, size, and few people pay attention to business and management issues. The author believes that the standard shows a real estate business level is its profitability and input-output ratio, rather than a simple profit-making absolute value. Such as: a real estate is expected to profit 10 million, but the result of profit is 800 million, although it is profitable, but it is a failed CASE; if profit 12 million, then, not to be commended for the profits of 200 million, but increased 20% of the amount of this 20% is the embodiment of the level and value of the enterprise. So what is the reason leading to the real estate business profit reduction? How to avoid this situation?