垄断分为两种:一是人为垄断;一是自然垄断。不正当的人为垄断需要打破,但类似鸟在天上飞、兽在地上行、鱼在水中游,这种所谓垄断就是一种合理事实。就像足球有国家队一样,媒体行业也有国家队。任何国家都会有自己的主流强势媒体存在,宣传国家的声音,为社会和受众服务。作为中国电视媒体的国家队,中央电视台肩负着引导舆论、服务受众、促进经济等社会职能,承受的压力和责任巨大。正是从这个角度出发,社会各界都支持并认可中央电视 Monopoly is divided into two types: one is man-made monopoly; one is natural monopoly. The improper monopoly needs to be broken, but similar birds flying in the sky, the beast on the ground, the fish swimming in the water, this so-called monopoly is a reasonable fact. Just like football has a national team, the media industry also has a national team. Any country will have its own mainstream strong media presence, publicize the voice of the country, for the community and its audience. As a national team of China’s television media, CCTV is under the pressure and responsibility to shoulder the social functions of guiding public opinion, serving the audience and promoting the economy. It is from this perspective that all sectors of society support and recognize CCTV