随着时代的发展与进步,广告视觉文化越来越受到人们的关注。这种通过创意者对广告赋予的美的创造,影响着大众的审美视觉和体验,也使广告视觉美学的艺术欣赏发生着变化。通过对广告视觉美学进行分析与解构,可以从中更深入地了解广告视觉美学的艺术欣赏走向与价值体现。一、传统广告的艺术欣赏广告从最早的口头叫卖、吆喝开始,来吸引人们 With the development and progress of the times, advertising visual culture has drawn more and more attention. This creation of beauty, which is given to creatives by advertisements, affects the public’s aesthetic vision and experience, as well as changes in the artistic appreciation of advertising visual aesthetics. By analyzing and deconstructing the advertising visual aesthetics, we can get a deeper understanding of the artistic appreciation of advertising visual aesthetics and the embodiment of value. First, the art of traditional advertising ad appreciation from the earliest oral sales, shouted began to attract people