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MPA凯利奖,即杂志广告凯利奖,1982年由美国杂志发行人协会(MPA)为表彰奖励优秀杂志广告而建立。每年,仅有一家创作优秀并卓有效果的广告代理公司能获凯利全场大奖并得到10万美元的奖金。此外,还设有凯利金奖、凯利银奖和各类别的奖项。本届新设的奖项是:最佳综合广告奖、最佳公益广告奖和最具个性奖(包括最佳传播、最佳多页,最佳单页、最佳内页/折页奖等)。评审团由美国的顶级创作指导、广告人和企业家组成,评选过程是,先选出竞赛入围者,然后从中评选出获奖者。2006年的第25届凯利奖获奖名单于近期在纽约揭晓。
The MPA Kelly Award, the magazine advertisement Kelly Award, was established in 1982 by the American Journal Publishers Association (MPA) to recognize and reward outstanding magazine advertisements. Each year, only one creative and effective advertising agency wins the Kelly Grand Prix and receives a $ 100,000 bonus. In addition, there are Kelly Gold Award, Kelly Silver and various categories of awards. The new awards this year are: Best Comprehensive Advertising Award, Best Public Service Advertising Award and Most Personality Award (including Best Spread, Best Multi Page, Best One Page, Best Inner Page / Fold Award, etc.) . The jury is composed of top creative directors, advertisers and entrepreneurs in the United States. The selection process is to select the contestants first and then select the winners. The 25th Kelly Awards in 2006 was unveiled in New York in the near future.