《公关世界》杂志社、《公共关系》杂志社经过广泛征求意见,最后评出’98中国公关10件要闻: 1.在石家庄隆重举行的第11届全国省市公关组织联席会议,本着中共十五大提出的“旗帜就是方向,旗帜就是形象”的重大指导方针,集中探讨和交流了城市形象、企业形象和协会组织自身形象建设的新发展和新经验,有助于中国公关界在全国日益高涨的塑(造)形(象)大潮中,充分发挥自身的优势和作用。 2.’98中国国际公共关系交流大会在北京隆重举行,到会的中外专家、学者就 Public relations magazine, Public relations magazine after extensive solicitation of opinions, the final evaluation of the ’98 China PR 10 Important: 1. In Shijiazhuang, the 11th national public relations organization of the joint provincial and municipal joint conference, based on the CPC The 15th CPC National Congress put forward the important guideline that “the banner is the direction and the banner is the image.” It focuses on discussing and exchanging the new development and new experience of the city image, the corporate image and the building of the self-image of the association and the public relations In the tide of plastic (building) shape (image) rising day by day throughout the country, it has given full play to its own advantages and roles. 2.’98 China International Public Relations Exchange Conference was held in Beijing, Chinese and foreign experts and scholars present