论文部分内容阅读
近年来,北京中医医院在激烈的医疗市场竞争中,与时俱进、大胆创新,充分发挥中医特色和忧势,实施“建名院、创名科、树名医”的精品战略,逐级打造专科名牌,树立和强化医院的品牌形象,使医院走出了一条具有中医特色的创新发展之路。北京中医医院十分重视精神文明建设、行业作风建设和医院文化建设,教育员工转变思想,适应市场,树立“以人为本”、“以病人为中心”的理念,认同医院所倡导的文化,并转化为自己的习惯,成为自己的行为方式。
In recent years, Beijing Traditional Chinese Medicine Hospital has been advancing with the times, boldly innovating, giving full play to the characteristics and worries of traditional Chinese medicine in the fierce competition in the medical market, and implementing the quality strategy of “building a famous hospital, establishing a famous department and famous tree doctors” Specialist brand name, establish and strengthen the hospital’s brand image, the hospital out of an innovative development with Chinese characteristics. Beijing TCM Hospital attaches great importance to the building of spiritual civilization, industry style construction and hospital culture, education staff change their minds, adapt to the market, establish the “people-oriented” and “patient-centered” philosophy, identify with the culture advocated by the hospital, and into their own The habit of becoming their own way of doing things.