根据旅游文化招贴的本身特性,本文从地域形象元素的获取及其文化内涵出发,生成一种恰当的地域意象,完成旅游文化招贴的诗意表达,创作具有文化生命力的旅游文化招贴。从而实现对旅游地文化的宣传,满足人们对旅游文化的需求,为提升旅游城市的文化品质起到积极的推动作用。 According to the characteristics of the tourism culture poster, this article starts with the acquisition of the regional image elements and its cultural connotation, generates an appropriate geographical image, completes the poetic expression of the tourism cultural poster and creates the cultural poster with cultural vitality. So as to realize the propaganda of the culture of tourist destination, satisfy people's demand for tourism culture and play an active role in promoting the cultural quality of tourist city.