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近年来,随着国家十二五对文化事业的重视和不断加大的投资力度,公共图书馆宣传工作对树立良好社会形象,提升知名度和影响力,提高文化事业竞争力等方面的作用日益突显。但事实上,大多数公共图书馆的宣传工作存在着这样那样的问题,影响了公共图书馆宣传的作用和效果,从而直接影响到公众对公共图书馆的利用率。本文结合当前形势下对公共图书馆应如何增强对宣传工作重要性的认识,切实加强和做好宣传工作进行了探讨。
In recent years, with the emphasis on cultural undertakings and increasing investment in the country during the 12th five-year period, the public library’s propaganda work has become increasingly prominent in establishing a good social image, enhancing awareness and influence, and enhancing the competitiveness of cultural undertakings . However, in fact, most public library propaganda work has such problems that affect the public library’s role and effect of publicity, which directly affects public utilization of public libraries. In this paper, under the current situation, the public library should be how to enhance the awareness of the importance of propaganda work, to strengthen and do a good job advocacy work were discussed.