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国家工商局和国家计委近日联合发布了《广告服务收费管理暂行办法》,这是我国广告行业第一部专门规范广告服务收费行为的规章,将从今年3月1日正式施行。《办法》指出,广告服务收费的标准,应当根据提供广告服务的工作繁简和广告覆盖面及收受率情况,以成本加合理利润并参照当地广告市场的价格来确定,但其利润率不得超过当地有关主管部门公布的“同一期间、同一档次的同种
The State Administration for Industry and Commerce and the State Development Planning Commission jointly released the Interim Measures on Charge Management for Advertising Services, which is the first regulation in China’s advertising industry that specifically regulates advertising service charges and will be formally implemented on March 1 this year. The Measures stipulate that the standard of advertising service fees should be determined on the basis of the work of providing advertising services, the coverage of advertisements and the rate of receipt, the cost plus reasonable profit and the reference to the price of the local advertising market, but the profit margin shall not exceed that of the local Relevant departments announced the "same period, the same grade of the same species