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企业微创新主张消费者体验至上,强调技术应用创新,并根据消费者需求快速迭代,持续改进。微创新是企业尤其是中小企业的一种生存和发展策略。把握产品微创新的主要思路和方向,建设持续性的微创新文化、科学把握微创新的步骤和方法、善于利用外在有利因素和条件、形成持续的微创新循环机制、加强知识产权保护以避免竞争对手模仿,企业就能成功实现产品微创新。
Micro-innovation business advocates consumers first, emphasizing the application of innovative technology, and rapid iteration according to consumer demand, continuous improvement. Micro-innovation is a kind of survival and development strategy for enterprises, especially for small and medium-sized enterprises. Grasp the main ideas and direction of product micro-innovation, build sustainable micro-innovation culture, grasp the steps and methods of micro-innovation science, make good use of external favorable factors and conditions, form continuous micro-innovation circulation mechanism and strengthen knowledge Property protection to avoid imitation of competitors, companies will be able to successfully achieve product innovation.