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90年代以来,国产动画片在价值表述方面出现了较为严重的低俗化和去民族化问题。这一问题的出现,固然与动画企业急功近利的心态密不可分,但也与国内动画领域规范化制度建设的缺失不无关系。要想从根本上解决国产动画片的价值表述问题,必须从奖励制度、人才培养制度和影视分级制度三方面着手,建立系统化的动画生产制度体系,引领国产动画片回归“正道”。
Since the 1990s, there has been a serious problem of vulgarization and de-nationalization of domestic animation in value expression. Although the emergence of this problem is closely linked with the quick success of animation companies, it is not unrelated to the lack of standardization system in domestic animation field. If we want to fundamentally solve the problem of value representation of domestically produced animation, we must establish a systematic system of animation production system from the aspects of reward system, personnel training system and film and television classification system, and lead the return of domestic animation to “the right way”.