本文从齐二药假药事件入手,提出企业经营中责任的重要性。企业在追求利润最大化的同时,必须承担其相应的社会责任。传统经济理论即“股东中心主义”(Central Shareholder,CS)受到质疑,企业社会责任理论(CSR)取得越来越大的话语权。借鉴西方国家企业社会责任运动的先进经验,分析中国企业自觉承担其社会责任的一系列制度安排,即要实现“经济人”和“道德人”的完美组合。 This article starts with Qi two drugs counterfeit drugs, puts forward the importance of the responsibility in the enterprise management. Enterprises in the pursuit of profit maximization at the same time, we must assume its corresponding social responsibility. The traditional economic theory, namely “Central Shareholder” (CS), has been questioned, and the CSR theory has gained more and more power of speech. Learn from the advanced experience of western countries in corporate social responsibility movement, analysis of Chinese enterprises to consciously assume their social responsibility a series of institutional arrangements, that is, to achieve the perfect combination of “economic man” and “moral man.”