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营销者说在经历了近年来各种层出不穷的新媒体、新营销的喧嚣之后,营销人正逐步回归对营销本质的思考和探索。在千变中总有一些不变的东西,是最根本也是最关键的,比如用户价值、产品品质、广告创意、营销效率等。在2016年,美的集团继上一年进入《福布斯》世界500强之后,又成为了唯一一家进入《财富》世界500强的中国家电企业,代表中国家电企业首次圆梦财富世界500强。美的以中国民
Marketers say that after experiencing the endless stream of new media in recent years, the noise of new marketing, marketers are gradually returning to the nature of marketing thinking and exploration. There are always some constant things in the ever changing, is the most fundamental and most critical, such as user value, product quality, creative advertising, marketing efficiency. In 2016, Midea Group became the only Chinese household electrical appliance enterprise to enter Fortune 500 and the first Fortune 500 company in the world after China entered the Forbes Global 500 last year. Beautiful to Chinese people