体验经济的本质是能创造出有别于产品的更高的经济价值,旅游产业既是典型的体验经济,也是我国众多景区景点地区经济发展的重要支柱之一,对当地经济增长有着重要的影响。本文通过实地调查研究川黔渝三省,分析了国内旅游景区游客体验的现状,从游客价值角度探讨游客的体验需求,重点阐述景区景点企业提升游客体验的具体措施。 The essence of experiential economy is to create a higher economic value than the product. Tourism industry is both a typical experiential economy and one of the important pillars of economic development in many scenic spots in our country, and has an important impact on the local economic growth. Based on the field investigation and study of three provinces in Sichuan, Guizhou and Chongqing, this paper analyzes the status quo of tourist experience in domestic tourism scenic spots, discusses the experience needs of tourists from the perspective of tourist value, and elaborates the specific measures to enhance tourist experience of scenic spots enterprises.