对于新闻出版行业而言,网络书店已经是大家所熟知的虚拟交易平台,例如当当网、卓越网,但对于专业出版社自己建设的网络书店,大多数还处在起步阶段,下面以北京科学技术出版社为例,简单探讨一下专业出版社网络书店的经营和发展模式。一、组建方式出版社的网络书店一般作为出版社实体书店的延伸或营销部的一部分来组建,网络书店负责 For the press and publication industry, the online bookstore is already well-known virtual trading platform, such as Dangdang, Joyo, but for professional publishers built their own online bookstore, most are still in its infancy, the following Beijing Science and Technology Press, for example, simply to explore the professional publishing house online bookstore business and development model. First, the formation of the way the publishing house's Internet bookstore generally as a publishing house entity bookstore extension or marketing department to set up, Internet bookstore is responsible for