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在纽交所里,那些名字朗朗上口的公司业绩要比那些名字拗口的公司好很多。对于一家初创公司来说,给自己的企业命名是他们要做的第一个,也是最重要的一个决定。如果起了一个错误的、无法引起消费者共鸣的名字,或是很难发音和拼写,甚至是一个和其他企业名字非常相近的名字,最终的结果可能会对企业的品牌、搜索引擎优化甚至某些底线问题带来不利的影响。Steve Manning是Igor公司创始人兼CEO,该公司位于加利福尼亚索萨利托市,专门提供为企业命名和品牌的相关服务。
On the NYSE, companies with catchy names perform far better than those who name their names. For a startup, naming its business is the first and foremost decision they have to make. If you play a wrong name that does not resonate with consumers or is hard to pronounce and spell, or even a name that is very similar to other business names, the end result may be a corporate brand, search engine optimization, or even a Some bottom line problems have a negative impact. Steve Manning is the founder and CEO of Igor, a company based in Sausalito, California that specializes in providing services for naming and brand names.