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在教育心理学中有这么一句话:“播下一种思想,收获一种行为,播下一种行为,收获一种习惯;播下一种习惯收获一种性格;播下一种性格,收获一种命运”。其中“性格决定命运”的说法为人们所熟知殊不知真正改变命运的,是思想的改变。江苏大贺国际广告集团十年历程从一个创业初期无名无钱无人无市场的“四无”设计中心成长为今天中国本土广告行业的首席代表,“金字”招牌归根究底,就是思想改变的命运,而从思想的渗透到命运转变的复杂过程,也是大贺集团的企业文化得以塑造和彰显的过程。
In educational psychology, there is a sentence like this: “Sowing a thought, reaping an act, sowing an act, reaping a habit, sowing a habit to reap a character, sowing a character, Harvest a destiny ”. Which “personality determines the fate of ” is well known people do not know the real change of fate, is the change of thought. Ten years of Jiangsu Dahe International Advertising Group from the beginning of a business no name no money no one no market “Four no ” design center has grown to become the chief representative of China’s local advertising industry today, “gold ” signs all in the final analysis, Is the fate of the ideological change, and from the infiltration of ideas to the complex process of fate change, but also the corporate culture of Dahe Group to shape and highlight the process.