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2004年5月26日,清华大学与德国汉堡国际传媒艺术与新媒体学院(Design Factory International,简写 DFI)正式宣布,开展面向数字奥运、培养中国广告业策略创意与高端设计人才的战略合作,并决定于今年秋季开办具有欧洲职业标准的中国首期“艺术总监”课程。德国是世界广告业最发达的地区之一,其先进职业教育体系与广告教育受到世界各国的普遍关注。清华大学继续教育学院引进具有德国职业教育最高水平的广告职业标准的课程和体系,填补了国内广告业高端教育的空白,为中国专业广告公司艺术总监人才队伍开拓国际视野,提升专业素质,增强个
On May 26, 2004, Tsinghua University and Design Factory International (DFI) formally announced that they will carry out strategic cooperation for the digital Olympics and fostering strategic creative ideas and high-end design talents in China’s advertising industry. Decided to open this fall with the European occupation standards in China the first phase of “art director ” course. Germany is one of the most developed regions in the world advertising industry, and its advanced vocational education system and advertising education have drawn the universal attention of all countries in the world. Tsinghua University School of Continuing Education introduces courses and systems that have the highest vocational standards of vocational education in Germany to fill the gap in high-end education in the domestic advertising industry. It is expected to broaden the international perspective and improve the professional quality of professionals in the artistic directors of professional advertising agencies in China.