长久以来,麦当劳、肯德基成了快餐的代名词。红高粱、荣华鸡都一度试图与之争锋,但都败下阵来。人们疑惑了,中华大地,美味佳肴数不胜数,而洋快餐不过是汉堡薯条,竟然把中式快餐打得落花流水。问题出在哪里呢?失败的案例只能告诉我们什么行不通,却不能告诉我们怎样才能成功。因 For a long time, McDonald’s, KFC became a synonym for fast food. Red Sorghum, Ronghua chicken once tried to fight with the front, but are defeated. People are puzzled, the vast land of China, numerous delicacies, but the Western fast food but is the hamburger fries, even the Chinese fast food fooling around. Where is the problem? Failure cases can only tell us what does not work, but can not tell us how to succeed. because