中国是一个庞大的广告市场,广告业务的发展在改革开放以来突飞猛进,广告投放量每年都大幅增加。广告是市场经济中不可缺少的一环,它提供了大量信息给消费者,促进了货物的销售和流通,也带动了经济的景荣。从国外的经验来看,所有世界名牌,都有长期大量投资在广告之上。广为人知的品牌,可以提高售价和销量,为企业带来可观的利润。通过利润的再投资,企业才能够不断成长,这是在市场经济里的典型成功之路。 China is a huge advertising market. The development of advertising business has been advancing by leaps and bounds since the reform and opening up. The advertising volume has increased substantially every year. Advertising is an indispensable part of the market economy. It provides a great deal of information to consumers, promotes the sale and circulation of goods and brings economic prosperity. From the experience of foreign countries, all the world famous brands have long invested heavily in advertising. Well-known brand, can increase sales price and sales, bring considerable profits for the enterprise. Through reinvestment of profits, companies can continue to grow, which is a typical success in a market economy.