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今年4月8日,中国联通内部传出消息,CDMA网络开始正式运行。经过3个月沉闷的试运行后,联通开始“动真格儿”的了。此前,中国联通总裁王建宙在北京出席联通举行的发布会时曾表示,联通将直接向市场采购50万部CDMA手机,以缓解首次放号后手机供货紧张的现象。之后,上海联通、北京联通相继推出了阶段性“促销”、“租借”方案,这难道是走“高端路线”策略的联通CDMA在变相打价格战?近日,记者走访了联通相关部门的负责人,据该负责人称,联通CDMA经过3个月的试运期,已经具备了大规模放号的能力,网络的质量也没有问题,目前放号量已经接近80万户。联通对于CDMA的营销策略是把用户定位在高端,目前主要实行大客户战略,自销与代理相结合。提到联通CDMA,经常会听到这样的说法:CDMA没戏,谁会把现有的手机搁置一边,重新花几千元再去买一部业务、资费均无优势可言的新手机?有一位朋友告诉我,她最近从联通的130网换到了移动的135网,除了一些网络问题外,她的解释是,联通连130网都没有做得很好,再加上一个133网,恐怕更顾不过来了。当然,也有喜爱猎奇者对联通CDMA跃跃欲试,想买个手机“尝尝新”。联通CDMA将何去何从?对于今年700万的销售任务,联通该如何把目前尚属移动“大军”的高端用户争取过来?从北京邮电大学信息工程学院?
April 8 this year, China Unicom came the news inside, CDMA network officially started. After 3 months of boring trial run, China Unicom began “moving children”. Earlier, Wang Jianzhou, president of China Unicom, said at a conference in Beijing held by Unicom that China Unicom will directly purchase 500,000 CDMA handsets from the market to ease the shortage of handsets after the first release. Since then, Shanghai Unicom, Beijing Unicom have launched a phased “promotion” and “leasing” program, which is to take the “high-end line” strategy Unicom CDMA price war in disguise? Recently, the reporter visited the head of the relevant departments of China Unicom According to the person in charge, China Unicom CDMA after 3 months of trial period, already has a large number of the ability to put the number of the network, there is no problem with the quality of the current number is close to 800,000. Unicom’s CDMA marketing strategy is to position the user at the high end, the current implementation of major customer strategy, sales and agency combined. Mention Unicom CDMA, often hear the saying: CDMA game, who will put aside the existing mobile phone, re-spend a few thousand dollars to buy a business, tariffs have no advantage at all new phones? One My friend told me that she recently switched from China Unicom’s 130 network to China Mobile’s 135 network. Apart from some network problems, her explanation is that China Unicom did not do well with 130 networks, plus a network of 133 But come. Of course, there are also those who love the novelty of Unicom CDMA eager to buy a cell phone, “try the new.” China Unicom CDMA will go from here? For this year’s sales of 7 million tasks, China Unicom how to move the current “army” of high-end users come from? Beijing University of Posts and Telecommunications Information Engineering Institute?