网络媒体是继报纸、广播、电视之后的“第四媒体”。它一问世,就形成了强大的立体传播优势,并向传统媒体发起猛烈的冲击。据今年4月22日的一份权威调查显示,我国已有上网用户5660万户,成为亚洲互联网用户最多的国家,在全球仅次于美国。它的这种发展速度是惊人的,也是传统媒体难以想象的。作为一种全新的媒体,它对传统媒体造成的巨大冲击目前我们还无法估量。特别是宽带网的建设,将极大的增加网络容量。今后,网络媒体与传统媒体如何发挥各自的长处,克服各自劣势,在竞争中求得共同发展,最好的选择,应该是走联合的道路。事实上,网络媒体与传统媒体的联合,一些先行者已经进行 Internet media is the newspaper, radio, television “fourth media ”. When it came out, it formed a powerful three-dimensional communication advantage and launched a violent impact on the traditional media. According to an authoritative survey conducted on April 22 this year, 56.6 million Internet users have already been established in our country, becoming the country with the largest number of Internet users in Asia and second only to the United States in the world. Its rate of development is staggering and unimaginable to traditional media. As a brand new media, its huge impact on traditional media is still beyond measure. Especially the construction of broadband network, will greatly increase network capacity. In the future, it will be the best way for the online and traditional media to play their respective strengths, overcome their respective disadvantages and seek common development in the competition. In fact, some of the forerunners have been engaged in the union of online media and traditional media