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以“金力红松大地板”闻名我市的金力公司,虽然是一个只有几十名职员、工人的小公司,但却有一个颇具规模的资料室和一名专职资料员,他们每年都要花费一两万元资金订上百份报纸和杂志.公司的资料员每天要将新到的报纸进行分类剪贴,设立“市场行情”、“价格信息”、“供求简讯”、“市场预测”、“市场分析”等多项信息栏目.总之,凡是与公司经营有关的信息,全都分类归档,供经理和有关部门负责人进行分析研究,制定相应决策.前几年,当地板块在我市风靡一时之际,他们从一则《地板市场预测》中捕捉到一个信息:地板块将短命夭折,长条地板要再领风骚.经过全面分析、考察,虽觉得这个预测有点“超前”,但却有充分根据,于是,便毅然决定上长条地板生产线.就在同行们都认为他们“疯了”的时候,金力公司生产的“红松大地板”上市了,立即受到用户的青睐.直到今天,金力红松大地板还盛销不衰.金力公司受惠于报刊中的“信息”的事还远不止此.在木材涨价之前,储备了大量便宜木材;在市场竞争激烈的情况下,为自己开辟了新的市场;在国家紧缩银根的时候,没有发生“经济危机”…….金力公司在订报刊上肯于花这么大的血本,是有一定原因的,他们在经营实践中认识到,当今世界已经进入“信息时代”,尤其是生产经营者,如果离开了
Jinli, famous for its “golden koraiensis big floor” in our city, though it is a small company with dozens of employees and workers, has a large-scale information room and a full-time information staff who spend every year One or two million yuan of funds booked hundreds of newspapers and magazines. The company’s information staff every day to the new newspaper classified scrap, set up “market conditions”, “price information”, “supply and demand newsletter”, “market forecast”, “ Market analysis ”and other information section.In short, all the information related to the company’s business, all classified archives for managers and relevant departments responsible for analysis and make appropriate decisions. A few years ago, the local plate in the city all the rage In the interim, they captured a message from a “floor market forecast”: Floor blocks will die short and long strips will take the lead. After a thorough analysis and investigation, although this prediction is a little bit “ahead of the curve,” there is sufficient According to, so decided to make a long strip production line.On the fellow colleagues think they are “crazy” time, Jinli produced “Korean pine flooring” market, and immediately by Households favor .Today, the kelp pine flooring also flourishing.Jinli companies benefit from the press in the “information” of the matter is far more than this.In timber before the stockpile of large quantities of cheap timber; in the market There was no “economic crisis” when the national monetary tightening was under way because of the intense competition that has opened up a new market for itself .... There are some reasons why Kinlion is willing to spend so much on newspapers, In their management practice, they realized that the world has entered the “information age”, especially the production and operation operators. If they leave