10多年前,公关行业在中国刚刚风生水起,在做公关活动时(如新产品发布会、新闻发布会等),公关公司常常包揽了活动现场管理与媒体传播等全部工作。随着公关行业细分化的发展,活动管理渐渐从公关公司业务中分离出去。目前,已经出现了很多公司,专门从事展会展览等市场活动,有人称之 More than 10 years ago, when the public relations industry was flourishing in China and was engaged in public relations activities (such as new product launches and press conferences), public relations companies often took charge of all aspects of site management and media dissemination. With the development of the subdivision of public relations industry, activity management is gradually separated from the business of public relations company. At present, there have been many companies that specialize in marketing activities such as exhibitions and exhibitions. Some people call it