欧曼重卡的动漫情结创意必须兼顾品牌的情感价值品牌价值是客户对品牌的全面心理反映。它不仅仅是一系列有形的、功能方面的特性表现,也是无形的、情感方面的利益表现,而后者是企业获得长期竞争优势 Auman heavy truck animation complex ideas must take into account the brand’s emotional value Brand value is the customer’s brand of comprehensive psychological reflection. It is not just a series of tangible, functional aspects of the performance, but also intangible, emotional aspects of the performance of the interests of the latter is the enterprise to obtain long-term competitive advantage