品牌绝对是个好东西,价值30块钱的衬衫,上面只要写个“佐丹奴”或者“皮尔卡丹”就可以卖300块,但是如果没有品牌可能卖20块还有人要和你讨价还价。正因如此,企业都在千方百计要成为知名品牌,以提高身价。但是,很多企业成为知名品牌之后,也容易自我感觉良好,他们甚至认为,只要消费者认定了自己的品牌,就一定会死心塌地,因此,只要搞好品牌宣传,一切万事大吉。殊不知消费者总是三心二意,反复比较,一旦发现更好 The brand is definitely a good thing, worth 30 bucks shirt, just write a “Giordano ” or “Pierre Cardin ” can sell 300, but if there is no brand may sell 20 people still have to bargain with you . Because of this, companies are doing everything possible to become well-known brand, in order to improve their social status. However, after many enterprises become well-known brands, they are also easy to feel good about themselves. They even think that as long as consumers identify their own brands, they will definitely give up so that as long as brand promotion is done, everything will be fine. As everyone knows consumers are always half-hearted, repeated comparison, once found better