针对客户的需求如何最大可能地发掘客户的兴趣,是一个电子商务网站所最为关心的内容。基于关联规则的挖掘技术可以从大量的数据中抽取潜在的、有价值的信息,而通过人工神经网络技术中的优化算法,则可以明显地提高数据挖掘的效果。 Aiming at the needs of customers, it is the most concern for an e-commerce website to discover customer’s interests to the greatest extent possible. Mining technology based on association rules can extract potential and valuable information from a large amount of data, and through the optimization algorithm of artificial neural network technology, the data mining effect can be obviously improved.